The staff at Hoopnotica are passionate employees, and dedicated to sharing the true spirit of hooping with the world. Read about us in our blogs.
Gabriella Redding - Chief Executive Officer, Brand Manager

A native of Southern California, Gabriella graduated with a degree in Fine Art from the School of the Art Institute of Chicago. She began hooping during the summer of 2005, and began Hoopnotica® in January of 2006. Gabriella is the author of the HoopMamma blog; a humorous account of her 50+ pound Hoopnotica® weight loss. Outside of the office, Gabriella enjoys shopping at Farmer's Markets; watching horror flicks; laser tag; and a daily hoop practice. Gabriella lives with her hubby Jheri Redding and children Aliyah (3) and Illiana (6) in Venice, California.
Melissa Palmer - Chief Operating Officer
Melissa found her way to Hoopnotica® after she found herself in the Hoop with a group of girlfriends in 2007. What started as an idle hobby quickly became a full fledged obsession, spurring a 50lb weight loss and ultimately a new career path. With a history in start ups and consumer products Melissa brings a proven track record and a passion for spreading the joy of Hoopnotica to the farthest corners of the globe. Outside of the office she can be found spa hopping, swimming in the ocean and travelling. Melissa lives in Venice where she drives her car as little as possible and ride her bike as often as possible.




